Neuro

GE Neuro – a portal into the human brain, allowing viewers to enter, view, and explore the mind in a brand new way. Debuting the world’s first-ever animated VR neuro experience, GE is bringing viewers into the imagination and brain of accomplished photographer and DJ Reuben Wu, for a journey through Reuben’s neurological responses to his thoughts, ideas, fears and memories.

Developed in partnership with Kite & Lightning, “Neuro” gives a peek into how scientists are breaking new ground to understand how the brain works through advanced imaging technology.